IRO brand-use guidance
Last updated: 2026-10-20

Names

Use IRO for the product and Capital IRO, Inc. for the legal entity. The website is capitaliro.com. Do not substitute legacy CapitalIRO or RetailIRO lockups for the primary IRO brand.

Backgrounds and variants

Use the dark-background variants on dark, uncluttered backgrounds and the light-background variants on light backgrounds. Use supplied monochrome white marks on dark backgrounds and monochrome black marks on light backgrounds. Preserve the app icon's supplied tile background. Horizontal and stacked PNGs are transparent; icon PNGs preserve the original tile and transparent corners.

Preserve the artwork

Use the supplied files without redrawing or retyping the wordmark. Preserve proportions and keep marks legible with clear space around them. Do not stretch, crop, recolor, rotate, add effects to or combine supplied marks into a new logo.

Use and permissions

These files support accurate identification of IRO; making them available to download does not grant a new license or waive intellectual-property rights. The site's terms of service continue to apply, including the requirement for prior written permission to reproduce or distribute content except as allowed by law. Obtain any necessary permission before use and do not imply endorsement or partnership.

Terms of service: https://capitaliro.com/terms